The Meaning Behind Our Logo and an
Introduction to Our Official Character

Our logo, which combines the letter “R” with the kanji character for “person,” represents all the stakeholders who support ROKITECHNO.
It also reflects our determination to become a “100-Year Company” and move forward into the future together.
The triangle motif on the left increases in size from bottom to top, visually representing the growth of our business and the speed at which we are expanding into new fields. It symbolizes the nature of our ongoing evolution––strong yet flexible.

The “O” elements are composed of three parts, representing the Omi merchants’ philosophy of Sanpo Yoshi (good for the seller, good for the buyer, and good for society). The philosophy of conducting business with the buyer’s interests as the top priority—rather than based merely on the seller’s convenience—and contributing to local communities through this approach to commerce is deeply aligned with our corporate mission: “to be the number one partner to our customers” and “to contribute to industry, the environment, and society.”
Furthermore, the rounded curves at the bottom of the “O” elements embody our behavioral guideline of “always smile.”
This design expresses our commitment to staying positive and continuing to move forward with a smile, no matter the circumstances.